PARSIPPANY, NJ: Century 21 Real Estate hired integrated advertising firm Mullen as its PR AOR and the company's first social media AOR, after an agency review. The agency, which was hired January 15, is "tasked specifically with executing on all our national and brand PR programs, and that also now includes an equal effort in the social media space," said Matt Gentile, director of PR and brand communication for Century 21.
"We're going to help migrate a lot of their marketing ...