ATLANTA: Dodge Communications was hired by the Center for Connected Medicine to develop and implement an integrated communications campaign focused on reconnecting healthcare through technology.
Dodge is on board to execute a comprehensive PR campaign for the center, which is an advocate for patient-centric and quality-focused care delivery via health information technology. Account work will include branding, updated messaging, and marketing collateral.
The center, which is based in Pittsburgh, PA, was founded by Alcatel-Lucent, IBM, UPMC, and Verizon. It is also ...