Mobile Version Subscribe Issue Archive Contact Us About Us Advertise

Thanks for your interest in PRWeekus.com! Sign up for your FREE newsletters now and join the thousands of other PR and communications professionals who rely on us for all the latest industry news, analysis and insights. Simply fill out the fields below.

Email*

Password*

Keep me logged in Forgot your password?

Email*

Centennial birthday bash of Julia Child boosts sales of biography

Janelle Hawthorne

October 01, 2012

Client
Alfred A. Knopf (New York)
PR agency
YC Media (New York)
Campaign
JC100
Duration
May 7-August 15, 2012
Budget
$51,500

To celebrate the 100th birthday of Julia Child, publisher Alfred A. Knopf partnered with agency YC Media to create a buzz for an upcoming biography of the chef.

Strategy
To create anticipation around the launch of Dearie: The Remarkable Life of Julia Child, longtime publisher of Child's, Alfred A. ...

For full access login or subscribe below:

ALREADY A SUBSCRIBER? Login Below:

Email:
Password:
	Forgot your password?
	Keep me signed in

Already a paid subscriber?
If you are a current, paid subscriber to PRWeek, your login information should have been e-mailed to you at the begining of your subscription. If you need your log in information, you can use the forgot password link on the login page to have your password reset and sent to you. If you need to change your email address or require further assistance, please contact us at subscriptions@prweek.com.

NOT YET A SUBSCRIBER? Get Access Now!

The voice of the PR industry, PRWeek is the top source of news, analysis, and in-depth coverage of this dynamic market.

Want more information?
Take a tour of PRWeek.

1 Year Subscription - $248.00
PRWeek provides informative and essential content via our monthly print magazine, Weekly Online Edition, daily Breakfast Briefing e-mail newsletter, and continuously updated Web site. Don't miss out and subscribe today.
Purchase Just This Article - $19.95

To purchase this content, simply login to the left or create an account below:
Email: *
Password: *
First Name: *
Last Name: *
	I verify that I am at least 13 years of age and agree with the Terms and Conditions statement.

PRWEEK US SITEMAP

News

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions

Centennial birthday bash of Julia Child boosts sales of biography

For full access login or subscribe below:

PRWEEK US SITEMAP

News

Features

Blogs

Multimedia

Resources

Events

Topics

About Us

Subscribe

Archives

PRWeek Global