Alfred A. Knopf (New York)
YC Media (New York)
May 7-August 15, 2012
To celebrate the 100th birthday of Julia Child, publisher Alfred A. Knopf partnered with agency YC Media to create a buzz for an upcoming biography of the chef.
To create anticipation around the launch of Dearie: The Remarkable Life of Julia Child, longtime publisher of Child's, Alfred A. ...