WASHINGTON: The Census Bureau unveiled its four-month marketing campaign for its 2010 Census this week, integrating advertising, social media, experiential marketing, and more. A focus this time is on minority communities, encouraging them to participate and be properly counted, which would have benefits down the line.
Overall, the Census Bureau and its team of agencies have one main goal: "to increase the proportion of American households that fill out the questionnaire and mail it back," said Robert Groves, director of the ...