BURNABY, BC: Future Shop quickly reacted with a media outreach campaign to news that Ontario would introduce legislation to ban the use of handheld communication devices such as cell phones while driving.

The campaign—which launched a day after Ontario announced the cell phone driving ban—aims to promote Future Shop products like Bluetooth cell phone headsets and hands-free GPS navigation systems. PR firm Optimum Public Relations arranged interviews between Future Shop experts and print, online, and broadcast outlets in ...