Objective: The campaign aims to collect 1 million volunteers to pledge their time or money in support of bringing freedom to Burma and releasing political activist Aung San Suu Kyi from house arrest. Burma is officially called Myanmar by its military-controlled government, which took power 19 years ago.

Idea: During the month of May, the effort is posting a new video on Fanista every day, which features celebrities directly discussing or using skits to convey the plight of the Burmese people. ...