Client: Conceptus (Mountain View, CA)
Agency: Loomis Group (San Francisco)
Campaign: Essure & Trista Sutter
Duration: April – September 2009
Budget: $75,000
When reality show celebrity Trista Sutter (The Bachelorette and Dancing with the Stars) publicly announced she would have her tubes tied after her second child's birth in April 2009, Conceptus and AOR Loomis Group approached her with information about Essure, the company's permanent birth control device. Sutter decided Essure was right for her and became spokesperson, ...