In the news

As mainstream celebrity blogs - like the notorious PerezHilton.com - gain competition from newly launched sites, these underdogs are being snapped up by big networks looking to delve deeper into the celebrity-infested media world.

The news of CBS paying a cool $10 million for fledgling San Francisco-based celebrity gossip blog DotSpotter.com had the public guessing their motives. The site, which launched in January, tags itself as "The Pulse of Pop Culture" and includes offerings - gossip, news, pictures, ...