NEW YORK: Ceiva Logic, the digital photo frame company, launched "Sit on Santa's Lap," a viral video campaign that educates consumers about the products and services from the company. Running from November 26 to December 24, the campaign is focused online with Facebook, Twitter, and Delicious pages.

Ceiva and its AOR Fingerprint Communications also pitched traditional media with a focus on celebrities' use of its products. The campaign is reaching out to all consumers, but is targeting women ages 24 ...