VERNON HILLS, IL: Technology company CDW has launched a holiday campaign to increase brand awareness and leverage its cause marketing efforts.
The company is engaging consumers by depicting how the company handles Santa Claus' IT infrastructure in the North Pole throughout the holiday season.
“We've all had a computer freeze, but none of us have had our computer in a block of ice,” said Dean Lamb, senior manager of corporate brand marketing at CDW. “It's just a funny way to ...