CDC uses 'aggressive' comms to counter pandemic fear
Faced with a possible pandemic of swine flu, the Centers for Disease Control (CDC) is using an aggressive media plan and online resources to educate and inform the public and prevent public panic.
On April 26, US health officials declared a swine flu outbreak, also known as the H1N1 virus, as a public health emergency. Within three days, the World Health Organization (WHO) raised the influenza pandemic alert level to phase 5 as more and more cases were ...