WASHINGTON: The Centers for Disease Control and Prevention has retained Ogilvy Public Relations to support its “Dating Matters” initiative, which promotes healthy relationships among young adults.
Ogilvy will implement an anti-teen dating violence communications effort called “i2i – What R U looking for?” that will target consumers ages 11 to 14. The contract is worth more than $1.3 million, according to an award notice.
Research released by the CDC in 2010 found one in 10 high school students reported physical ...