ATLANTA: The Centers for Disease Control and Prevention has hired PRR Incorporated to evaluate part of the agency's “Inside Knowledge: Get the Facts about Gynecologic Cancer” campaign, which is managed by Ogilvy PR.
The initiative relies on community partners to disseminate materials that the CDC believes are critical for its success. However, the agency wants to know more about the effort's internal and external communications infrastructure.
“To date, [the CDC] has not compiled promising practices information related to dissemination of the ...