NEW YORK: As corporate communications and marketing become more integrated within companies, professionals from both functions still disagree over who has ownership of social media, according to a survey by Makovsky + Company.
More than 74% of survey respondents said CCOs and CMOs fail to collaborate effectively on social media oversight. Marketers and communicators should work together more closely on social media strategy to resolve the question of ownership, said Tim Kane, EVP and head of the digital branding practice ...