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CBS News takes interactivity to a new level by linking with Ustream

Beth Kreitsch

July 01, 2009

In the news
CBS News recently started using interactive video platform Ustream to broadcast live breaking news, original content from cbsnews.com, and a delayed 10pm broadcast of the CBS Evening News with Katie Couric. Users can watch the videos on Ustream or embed them on their own Web sites.

Jeff Ballabon, CBS News' SVP of communications, says Ustream allows it to reach a younger, Web-savvy audience, bring in additional revenue, bolster the brand, and achieve a level of interactivity that perhaps ...

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CBS News takes interactivity to a new level by linking with Ustream

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