NEW YORK: While NBC prepares to introduce Jay Leno during the 10pm hour on September 14, CBS is launching a marketing campaign called Project LENO (Late prime Enhanced News Opportunity). The multi-tiered local market campaign works with CBS affiliates to boost viewership during the 10pm weekday hour.

CBS is providing affiliates with a tool kit of materials, such as behind-the-scenes vignettes, broadcast spots and Web banners available for sponsorship, and radio spots, promoting CBS programming such as CSI: ...