LOS ANGELES: Corporate America is taking its commitment to nonprofit partnerships beyond the usual cash commitments, prompting charitable groups to increase efforts to attract the best partners, according to the 2005 PRWeek/Barkley Evergreen & Partners Cause Survey.

In the aftermath of natural disasters, from tsunamis to hurricanes, corporations have increased giving to relief funds, and at the same time continued to champion causes they've supported for years. A large percentage of US companies have developed long-term efforts that include volunteerism, ...