Men are an important audience to consider when crafting cause-marketing initiatives, finds this year's PRWeek/Barkley PR Cause Survey.
Five years into its National Denim Day program, Lee Jeans achieved an even split between male and female participants. Now in its 15th year, the effort, which benefits breast cancer research by inviting companies to “go casual for a cause” by wearing jeans to work on a designated day, while making a small donation, has raised about $80 million.