While consumers struggle to maintain financial contributions to charities, corporate efforts are trying to fill the gap, finds the 2009 PRWeek/Barkley PR Cause Survey.
Sonic, the 50-plus-year-old chain of fast-food drive-in restaurants, launched its “Limeades for Learning” campaign in September 2009. The decision to tackle education came after much deliberation about which cause and which partner would be appropriate for the company. After consulting with its franchisees and customers, the company realized that a cause program benefiting public education was ...