Winner: Weber Shandwick and Yum! Brands: World Hunger Relief Benefitting United Nations World Food Programme

With its "From Hunger to Hope" initiative, Yum! Brands (parent of KFC, Pizza Hut, and other well-known brands), along with its lead global agency Weber Shandwick, took the unique step of implementing a PR program that isn't about touting its products. It was all about the cause: Helping the UN's World Food Programme (WFP) and thousands of global relief agencies eliminate hunger.

"Kudos for a well-executed PR ...