Cause marketing
How can a cause-marketing program help to build your client's reputation and brand?
Embracing a cause makes good business sense. Nothing builds brand loyalty among hard-to-please consumers like a proven commitment to a worthy cause, says Chris Rosica, CEO of Rosica Strategic Public Relations.
“Many consumers would rather [deal] with a company that stands for something beyond profits,” he adds.
Cause-related marketing can become a cornerstone of a marketing plan and should ...