NEW YORK: While many companies have recently cut overall marketing budgets, a number of corporations are still employing cause marketing campaigns and corporate philanthropic efforts.
Subaru of America, for one, is in the midst of the “Share the Love” cause campaign, running from November 24 to January 2, which allows new vehicle-buying customers to pick one of five charities to receive a $250 corporate donation. The effort is expected to raise up to $5 million.
Although the campaign was planned ...