The Gap has recently been critically reviewed for its cause-related marketing efforts for The Gap (Product) Red campaign.
As longtime social and cause-related marketing consultants, we pose a question to corporate America, PR pros, and the press: If The Gap and its star endorsers didn't step up, who would?
Aside from the publicized $100 million marketing campaign it took to implement the (Product) Red campaign, did The Gap make a difference contributing to a socially meaningful issue beyond the dollars? ...