Today's consumer is very aware of the methods companies use to gain their attention and loyalty. So when brands align with causes, the battle for trust has only just begun. Randi Schmelzer reports on the results of PRWeek's first-ever consumer survey, the PRWeek/Barkley Public Relations Cause Survey
Every October for the past 13 years, shoppers at Marshalls department stores have played a role in ending domestic violence, just by filling their carts with clothing, shoes, and household goods. On the day ...