CHICAGO: The International Carwash Association wants Americans to come clean - or at least get their cars washed.
The 2,800-member association has picked Ketchum from among seven agencies for a three-year campaign to tout the benefits of going to the car wash.
The group will spend in the mid-six-figure range in 2003. Budgets haven't been set for the following two years.
"It's the first time that our industry's ever undertaken a consumer-education program," said Mark Thorsby, the association's executive director.
The campaign, under the ...