Company
Cartoon Network

Campaign
Stop Bullying: Speak Up

PR agency
Fleishman-Hillard

Launch
October 1


Objective: Bullying is an issue that affects children and teenagers across the US. Cartoon Network decided to launch an anti-bullying campaign in October, which is National Bullying Awareness Month.
   
“It's really affecting our audience,” says James Anderson, SVP of PR for Cartoon Network, which has a target viewing demographic of kids aged 6 to 11. “Bullying was a ...