VERNON HILLS, IL: Tetra Pak, a global supplier of carton packaging, is ramping up its consumer-facing PR, a departure from its more typical b-to-b efforts. In the US, it is trying to generate awareness of the environmental and health benefits of carton packaging among influencers in the consumer lifestyle arena.
“I think it's about getting consumers to embrace cartons more and more and that'll get the brand owners to be more open to cartons,” said Carla Fantoni, director of marketing at Tetra Pak. “At the end of ...