Susan Carter can certainly identify with the communications challenges that the Susan G. Komen Breast Cancer Foundation faced during its early years. But at the time, the now-director of communications for the organization was on the opposite side of the PR/journalist relationship.
Soon after graduating from college, she and a couple of friends started a community newspaper in Dallas. One day in 1982, upon covering Komen's first event, Carter returned to her office and realized there was a problem.
"I recall going ...