Client: CarMD.com (Fountain Valley, CA)
Agency: Thatcher+Co. (New York)
Campaign: CarMD Vehicle Health Index
Duration: February 2011 – November 2011
Budget: about $50,000

For the last 14 years CarMD.com has been developing a vast database of car repair information compiled by thousands of Automotive Service Excellence-certified technicians. Derived from the database, the CarMD Vehicle Health Index provides fact-based data about repairs, causes, and associated costs.

AOR Thatcher+Co. helped devise a launch campaign to reveal findings of ...