Brands are making their internal PR teams and agency partners a bigger part of their Super Bowl plans, lengthening the news cycle for their ads and taking advantage of consumer enthusiasm on social media.
Hyundai, Honda, and Pizza Hut, all of which are running ads during this Sunday's NFL championship game, will have special teams in place to respond to comments made on Facebook, Twitter, and other social media platforms.
“For advertisers, Super Bowl Sunday is not a ...