NEW YORK: Carma International has introduced a service that tracks interaction with journalists against media measurement results. The Journalist Relationship Management (JRM) system is a feature of Carma Online.

"More and more we've been hearing from clients and prospective clients the need to show a clearer return on investment through measurement," said Jennifer Hoffmann, VP of Carma International. "This provides a tool that they can use on a day-to-day basis." She added that the product assists PR professionals with integrated communications ...