MINNEAPOLIS: Carlson Hotels has embarked on a national brand awareness campaign to boost the appeal of its brands, Radisson and Country Inns & Suites, to business and leisure travelers.

The efforts, which will cost about $250,000, were developed after internal research showed Radisson lacked brand awareness, and Country Inns appealed primarily to leisure travelers, according to Joan Cronson, director of PR and communications at Carlson Hotels Worldwide. Based on the data, Radisson refocused its services to suit business travelers ...