Client: Caribou Coffee (Minneapolis, MN)
Agency: Exponent PR (Minneapolis, MN)
Campaign: Amy's Garden
Duration: October 2010 to May 2011
Caribou operates 544 coffee houses in 15 states. It annually honors Amy Erickson, an original roast master who died of breast cancer in 1995, by selling Amy's Blend coffee, tea, and merchandise during Breast Cancer Awareness Month in October. Ten percent of Amy's Blend sales and $1 per bag of coffee sold to retail partners ...