MINNEAPOLIS: Caribou Coffee has selected Ruder Finn as its AOR following a competitive selection process.
The final round of the search also included Padilla Speer Beardsley, and Ogilvy Chicago, said Sarah Townes, director of brand communications at Caribou. Five agencies were involved in the RFP process. Exponent PR, Caribou's PR AOR for the last two years, did not participate.
Townes said Ruder Finn will help the company expand brand awareness as it grows in current markets and expands to new ones.
“We really ...