MINNEAPOLIS: Coffee and espresso company Caribou has issued an RFP for a new PR agency to help expand the business.
Caribou Coffee Company is seeking an agency to help build recognition among new consumers, said Alfredo Martel, SVP of marketing and product management.
“The key area for us is to expand brand awareness beyond our current footprint, as well as to create a holistic PR campaign that incorporates all our lines of business, from consumer packaged goods and food services to retail ...