The marketing industry has come a long way in embracing the fact that clients don't just want pretty and funny ads anymore; they want comprehensive marketing programs that yield business results, as well as brand recognition.
Sounds obvious? Bear with me. It's just that every now and then, an event occurs that doesn't entirely make sense in this new paradigm. Such as CareerBuilder (CB) putting its ad account into review after the most recent Super Bowl ads failed to make the ...