As PR pros look to climb to the top of the agency ladder, the skills, responsibilities, and compensation change each step of the way
Preliminary
0-3 yrs
Asst. account executive, Account coordinator, Account executive
A broad education of the basics defines the first stage of an agency career.
Writing: Proficiency in spelling, grammar, structure; can write news releases, articles,video scripts,speeches, proposals.
Media relations: Understands the needs of mainstream and non-traditional media outlets, how to place a story, relationship building, agency/client history.
Research: Basic ...