Who is your client and what are its media goals?
David Clossey: Carchex is a Web-based automotive service company for consumers and auto dealerships. It has a program, WarrantyCRM, that helps dealers provide extended warranty programs to new car consumers and they wanted us to raise awareness of the plan and drive traffic to the Carchex Web site.

What made Automotive News such a good placement for them and how did you pitch the reporters/editors there?
Clossey: Automotive ...