NEW YORK: This year's toned down New York International Auto Show, long known for its big-budgeted spectacles, reflected carmakers' scaled back communications budgets and back-to-basics marketing approach.
Mike Michels, VP of communications for Toyota Motor Sales, said the communications budget for the event was reduced by about 30%.
“Maybe, it's a good thing all of our budgets [are] a little tighter, as it's actually more business-like,” said Michels, who noted the lack of theatrical one-upmanship between competing companies, which happened in years ...