Within the past 20 years, statistics have shown the dramatic increase in the Hispanic population and its significant influence and purchasing power on a number of fronts. In 1988, President Ronald Reagan expanded Hispanic Heritage Week to Hispanic Heritage Month to celebrate the independence of seven Latin American countries. At the time, the Hispanic market made up 8.1% of the U.S. population. Today, that number has almost doubled to 15.5%, according to the US Census.
The 22nd anniversary of Hispanic ...