NEW YORK: Ogilvy & Mather launched a China practice to be led by Lyndon Cao, former GM of the China Daily.
"We are seeing an uptick of outbound initiatives by Chinese companies and the Chinese government, even states and local governments, in the past two years," said Cao.
The new practice will provide communications, including investor relations, for China-based companies and public sector institutions as they move into international markets, as well as companies eyeing expansion within China.
Prior to working at the China ...