Wary of the conformity mass advertising brings, Canterbury is relying solely on PR for US push
"This is a 100-year-old brand that hasn't been bastardized yet," Colin Gillooly, MD of sales and marketing for North America at Canterbury of New Zealand, says proudly of the apparel company. And to ensure that doesn't ever happen, Gillooly says the company is relying solely on PR to help it establish a major US presence in the clothing industry.
Canterbury's history dates back to 1904 when ...