NEW YORK: Juniors fashion brand Candie's - part of the Iconix Brand Group – recently launched a multifaceted marketing campaign starring Britney Spears. The campaign, including an interactive online strategy and traditional media relations, is an effort to boost sales and awareness that Candie's is available exclusively at Kohl's, according to Iconix CMO Dari Marder.
“This is the perfect opportunity to break through and do noisy things because others are pulling back,” Marder said, referencing a down economy that has ...