TORONTO: Cohn & Wolfe has been hired to execute the Canadian Thermos Products' first significant media relations campaign in Canada. Carol Panasiuk, senior VP, Cohn & Wolfe, said they picked up the business after she approached  the company.

“I was thinking about products and services that do well in this economic environment, and I thought, ‘Well, I pack a thermos',” Panasiuk told PRWeek.

The media campaign will target health and fashion reporters.

“The company ...