TORONTO: The Canadian Partnership Against Cancer (CPAC) is seeking a media relations agency of record.
The winning firm will be responsible for generating media coverage around the organization's activities. The partnership does not currently have a PR agency of record. In the past CPAC has hired different firms for individual announcements through distinct RFP processes.
A previous notable partnership involved Hill+Knowlton Strategies co-creating The Colonversation Campaign with the partnership. The campaign explored why Canadians avoid discussions about colon cancer screening.
It's expected that outreach under ...