Telus recently joined the growing number of Canadian companies using Twitter. And as Telus senior communications manager Shawn Hall tells PRWeek, more of corporate Canada should take advantage of Twitter's immediacy—as well as other social media tools like wikis.

When did you first start using Twitter?
About six to eight weeks ago. I started after a technology reporter suggested I take a look. I signed up and immediately found that there was already a young but vibrant ...