The Ontario Lottery Corporation and Gaming Corporation (OLG) has been plagued by bad news stories over the past couple years, as it faced numerous allegations of fraud by lotto retailers. This past summer, it announced a complete forensic audit of all wins over the past 13 years. Rula Sharkawi, OLG's executive director of communications and public relations, revealed to PRWeek how the organization is changing its communications moving forward.

In the aftermath of the fraud allegations, how has ...