Canadian Interview: Mario D'Amico
Mario D'Amico, the executive VP of marketing communications for Cirque du Soleil, spoke to PRWeek about why PR is so ingrained in the Montreal-based entertainment company's communications, its embrace of social media and how it reacted to the criticism of its Criss Angel Believe production in Las Vegas.
Cirque president and CEO Daniel Lamarre is a former journalist and PR practitioner. How has he impacted Cirque's communications?
Daniel Lamarre is a very savvy communicator and knows the importance of ...