Ed Lee is the new managing director of com.motion, the social media division of Veritas Communications (he replaces Keith McArthur, who joined Rogers Communications as senior director of social media and digital communications). Previously, Lee was the account director* of iStudio, the Internet communications arm of Fleishman-Hillard in Toronto. He spoke to PRWeek about why social media is not a stand-alone tool, why he's not a Twitter fan, and his thoughts on that now infamous twitter dust-up.

Can ...