Research among CEOs and line-of-business executives reveals the single-most common criticism of communications professionals is that below the CCO level the function is primarily occupied by tacticians.
A common result: when divisional or business unit leadership meet to discuss strategy, the PR person – perhaps other than the CCO – is often left out.
Are most PR pros really not capable of engaging at that level? Unlikely, but here are a few thoughts.
First, every CCO needs to be honest with his ...